Arbor’s equity investment division, Arborcrowd, needed to make better use of its #1 ranking page for IRR calculations. The term IRR (Internal Rate of Return) is a key, yet quite complex and misunderstood factor in real estate investing.
The current page had a good functioning IRR calculator, but was lacking in design and offered no flexibility beyond the page. We wanted to make some strong improvements to get the most of this valued traffic source, such as:
Develop the functionality into a scalable, compact widget format with expandable functionality
Make the product function responsively on mobile and as a stand-alone app
Add a new graphing function that visualizes the return on investment
Give the user options that are intuitive without distracting from the core calculator