Transforming Powerpoint
into a powerful new video product tour

Client: The Wall Street Journal

The Wall Street Journal came to me to help clean up a static PowerPoint presentation for its enterprise pro edition. I pitched and sold the idea of converting it into a self-running video demo with new content, motion, and audio. Not only did this grab more attention in a crowded market, but it allowed us to pull out hard-hitting points of difference that were otherwise lost in the original version.

My roles in the project:

Storyboards, Art Direction, Copywriting, Strategy, Video Production