Transforming Powerpoint
into a powerful new video product tour

Client: The Wall Street Journal

The Wall Street Journal came to me to help clean up a static PowerPoint presentation for its enterprise pro edition. I pitched and sold the idea of converting it into a self-running video demo with new content, motion, and audio. Not only did this grab more attention in a crowded market, but it allowed us to pull out hard-hitting points of difference that were otherwise lost in the original version.

My roles in the project:

Storyboards, Art Direction, Copywriting, Strategy, Video Production


Client's original demo screens for the WSJ Pro Edition

Final Video Tour of the Wall Street Journal Pro Edition

Click screen below to start video

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