The Wall Street Journal came to me to help clean up a static PowerPoint presentation for its enterprise pro edition. I pitched and sold the idea of converting it into a self-running video demo with new content, motion, and audio. Not only did this grab more attention in a crowded market, but it allowed us to pull out hard-hitting points of difference that were otherwise lost in the original version.
Storyboards, Art Direction, Copywriting, Strategy, Video Production
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