Develop an initial NYC market awareness campaign that highlights our mission to support:
The campaign is focused on making an impact in a visually crowded online and physical (NYC) space. This simple, yet bold statement raises awareness on food waste, without using the word ‘waste’. The term is often associated with garbage in NYC; a huge issue for the city and one that we struggle with.
Web Design, Social Media Campaigns, Environmental Design
A big picture campaign that builds awareness to the cause, and starts the conversation in New York City.
This approach is targeted to NYC residents who are engaged to environmental causes (primarily Millennial and Gen Z). Outdoor locations are focused on residential placement (subway entrances, local billboards, Citi Bike stops, etc), vs. typical tourist advertising placements.
Campaign focused on Food sections of NY Times, Village Voice, and TimeOut NY.
Instagram has a very popular following within the restaurant category, especially within the younger NYC audience. Despite an audience that favors environmental issues, many have little clue on the amount of food waste within this industry. This makes it an ideal platform for bringing in an audience that’s receptive an earth-friendly alternative that allows them to enjoy local restaurant food.