Relaunch a Financial App for Dow Jones University 2.0
Client: Dow Jones
Back in 2011, I helped Dow Jones develop a new investing education platform, Dow Jones University. I played a key role in developing the initial brand, UX, photo art direction, production, and ad campaigns into a successful launch. Unfortunately, the product didn’t make it to year three, and special project funding was cut.
Fast forward another 6 years, and I was brought back to help relaunch the product as a subscription-based mobile app. I worked closely with product managers at Dow Jones to repurpose the main courses into a mobile-focused format, with an updated brand. This was followed by a supporting ad campaign to re-introduce the product.
My roles in the project: App Design, Brand development, Ad Design, Copywriting, Strategy, Video production