An Italian Racing Legend
gets a winning digital redesign

Client: Fast By Ferracci

Fast By Ferracci is the premier importer of Italian superbikes and custom performance parts in the US market. Our five-year relationship started with the initial launch of the company’s first digital website, followed by a version 2.0 shown here.


The design needed to capture the exclusivity of a high end luxury brand with an emphasis on style, design, and performance. Two of the key brands, Ducati and MV Agusta, are the Ferraris of the motorcycle market (in performance and cost). Imagery and video were key to illustrating the premium expectations of the target audience.


On the back end, the site was powered by a custom PHP CMS. This started with a robust eCommerce system for the online sales of parts, and quickly expanded to a custom inventory management, eBay sales integration, additional brands, and vintage OEM parts listings.



My roles in the project:

Strategy & concept, Web design, UX/UI, Management of web development, Motion graphics, Video design/editing


Planning Docs: How it all began

Home Page: Getting Started

Featured Model Page: Limited Edition F4CC

Mobile Screens:

eCommerce screens for performance parts sales

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