Fast By Ferracci is the premier importer of Italian superbikes into the US market. As part of our five-year relationship with the company, we were asked to develop a quick ad and video campaign to highlight the newest F4 superbikes from MV Agusta, while bringing attention to the ultra-exclusive F4CC model. These were to be featured in dealerships along with supporting marketing efforts.
The concept focused on the general exclusivity of this premium brand. In addition, we needed the campaign to assist in pre-selling all 20 F4CC models (valued at $100,000 each) before they arrived in the US. Exclusivity was key in drawing attention to such an expensive model.
The materials were designed and produced to meet a quick deadline; utilizing video footage provided by the factory along with stock video and music. This was supported by a social campaign to pre-register buyers before inventory arrives.
My roles in the project:
Strategy & concept, Video design/editing, Sound editing, Advertising design, Social Marketing
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