Transforming Powerpoint
into a powerful new video product tour

Client: The Wall Street Journal

THE CHALLENGE:
Develop a product presentation that stands out in a  competitive market.

WSJ came to me to help clean up a static 50+ page PowerPoint presentation for its enterprise pro edition. This was their premium product sold to businesses and was struggling to validate a news service that competed with free sources. There was compelling data in the content but was buried in busy pages with long-winded copy.

THE ACTION:
Design/develop a true animated product demo.

Given that WSJ Pro was a software product, then why not show it like one? I pitched and sold the idea of converting the presentation into a self-running product video demo with new content, motion, and audio. I brought out powerful key points of difference into short, powerful statements to call out the product’s premium value.

A collection of supporting graphics were designed for an integrated look that lent itself to fast-faced animation. The demo screens were also redone to show simple actions that were much easier to follow on screen.

THE RESULTS:
Business clients took notice. Sales staff were thrilled.

Not only did this grab more attention in a crowded market, but it allowed us to pull out hard-hitting points of difference that were otherwise lost in the original version.

My roles in the project:

Storyboards, Art Direction, Copywriting, Strategy, Video Production